For nearly half a century Honest Ed’s shop windows have defined the street walls of Bloor and Bathurst. Conceived in the same whimsical spirit as the store’s pun-filled signage, Honest Ed’s translated the grandiose displays of large department stores into their own unmistakable brand and turned five and dime shopping into an aesthetic event. Matthew Monteith’ s large-scale photo, which stretches the length of Honest Ed’s Alley, inverts the shop windows to render the street as an urban stage.
